The iron and the Busby Seo Challenge
The marketers like to read the art of war (book written half a century AD by Sun Tzu) and apparently derive lessons interesting. The Busby Seo Challenge is very great. Why not look a few moments on "The Pot Pot land and iron" of our Jean de la Fontaine nationally ?
As administrator of a directory ranking sites by topic, therefore I visit each day of new sites. When the person proposing a site wishes to optimize its natural referencing effectively, it proposes a corresponding to a query on which it wants to position its site. I distinguishes their goal.
And it is often here that things get complicated ...
You will understand, wanting to measure the mastodons of the SERP is possible but rarely recommended or simply unnecessary. To return to the history of the directory, I am regularly brought to rename the proposed titles, here are some hypothetical examples.